Why Do I Need A Video?

Today's customers expect to see videos.

Because it gives them a better idea of how your product works and what your company does, people come to trust your business more with a video. 4 out of 5 consumers say that a video influences their buying decision and over 80% of customers searching on the Yellow Pages network say they're more impressed by advertisers who use video than those who don't.

Video also increases your online visibility. Businesses who display a video on their YP.ca Business Profile receive 25% more clicks and calls than those without one.

Why Do I Need Professional Photos?

Customers want to see what your business is about. Real, high-quality photos of your business will provide the most accurate representation of your products and services, fostering confidence among potential customers.

Professional photos also drive more traffic to your website and YP Business Profile. In fact, profiles with images receive 30% more clicks and calls on YP.ca.

Do I Own My Videos Or Photos?

Yes, your videos and photos belong to you once they are produced. You can request that the files be provided to you by contacting Our VideoSquad at videos@yp.ca or by calling 1‑855‑332‑7483 and asking for the Video Team.

Who Will Be Shooting My Videos/Photos?

We have an entire team of professional videographers and photographers located across Canada who have mastered the creation of innovative videos and photos that can present your business in its best light. Hand-picked according to their expertise, these professionals have extensive experience working with local businesses like yours and know how to help you look and sound great on camera. The videographer or photographer assigned to you will make sure to call you a few days before your shoot date to understand your needs and explain the overall process.

Will The Shoot Of Professional Photos Or Custom Videos Disrupt My Business?

We actually encourage people to keep their businesses open during the shoot. There's nothing better than the hustle and bustle of customers and staff to show a healthy business at its best. Your photo shoot will take a maximum of 60 minutes; the video shoot will take a maximum of 120 minutes; both need to be done at a single location. So choose your location wisely and be prepared.

Do You Have Any Tips For How To Make My Video Effective?

If your business is mobile, consider capturing the action on location so potential customers can see how you operate. Include lots of great shots of staff members interacting with satisfied customers. Talk to the producer about capturing footage of products or places in your business that will impress customers; your showroom, reception area, even a warehouse could work.

Have a look at our Inspiration Generator and Where to Display sections to find useful tips on how to create a great video that will attract your customers.

What Kind Of Information Should Be Included In My Video?

Here are some examples of the type of information that can be captured in your video:

  • What sets you apart, or makes you different from your competition.
  • Whatever makes your customers keep coming back.
  • The brands, products or services you offer.
  • Any kinds of products or services that can't be found anywhere else.
  • Your status as an authorized dealer or distributor.
  • A mission statement, slogan or motto you want people to remember.
  • The extent of your experience within your industry.
  • Let people know if you are family owned and operated.
  • Any professional associations to which you belong.
  • Any awards of recognition or certifications you've won.

When Can I See And Edit My Video Or Photo Selection Before It Goes Live?

You have the opportunity to review your video or photo selection and provide any feedback or suggestions prior to it going live on YP.ca.

Can I Use My Video And Photos In Other, Non-YP, Advertising Media?

Yes, your video and photos belong to you. You can display them on many advertising media, such as your website, Facebook. Twitter, blog, brochures, etc.

Will My Video Be On YouTube?

Once it has been published on your YP.ca profile, your video will be posted on Yellow Pages’
YouTube channel, so search engines know you're there. While videos are not automatically posted
on our customers’ own video sharing sites’ accounts, videos on a PresencePro are distributed to a
number of digital network partners and local search profiles for a maximized online presence.

The advantage of web video marketing is that search engines like Google, Bing and Yahoo know that people prefer video over text or pictures, so they move videos higher in the search results where customers look first.

What If I Don't Want To Be On Camera?

Although a video is always more effective when the business owner appears and speaks on camera, if you're camera shy, it's not a problem. The videographer will record an interview with you in order to get relevant information about your business. Then, our editing team will create a script out of your interview and do the voice-over using one of our professional actors. You will even get to choose whether you want a male or female voice to represent your business.

What Happens If I Cancel My Video Or Photo Shoot Appointment?

You must respect your appointment with our local videographer or photographer. If you cancel less than 48 hours prior your video or photo shoot, note that you may be charged with a cancellation fee.

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